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PROGRAMME

Monday
(02/05/2016)
Tuesday
(03/05/2016)
Wednesday
(04/05/2016)
Thursday
(05/05/2016)
Friday
(06/05/2016)
9
09:30 Disruptive dialog 1:
USERS
Sra. Rosa Paradell-I2CAT
Sr. Joan Albert Garcia Moga - ESADE, IGNITE
Mathieu Durrande-Ecodigma, UPF
Ricard de la Vega-UPC
Disruptive dialog 2:
DATA
Sr. Albert Abelló-UPC Dept. ESSI
Sr. Antoni Calvo - SAS Institute
Sr. Didac Ferrer - Sustainability Bureau UPC
Disruptive dialog 3:
SERVICES
Sr. Franc Ponti-EADA Business School
Sr. Carlos Cosials-Euncet MBI Academic coordinator
PITCH SESSION

Advertisement Pitch presentation
10 Registration
10:30 Welcome
Lourdes Reig - Vicerector of International Relations (UPC)
coffee break coffee break coffee break
11 Organitzational speech - Albert Renom (ISTW Team)
Presentations
SCOPE
- Team Creation
-Define Scope, Stakeholders and Personas
DEFINE
- Problem definition: Pain/Gain – Insights
- Ideation for solution
DEVELOP
- Prototype: User Journey
- Test
coffee break
11:30 Closure
Marga Bonmatí - ICT Director (UPC)
12 Erasmus degustation Paella
Bye Bye
12:30
13 Lunch +
Networking
Lunch +
Networking
Lunch +
Networking
13:30
14 EXPLORE
-Interviews
- Empathy map
Team work session
DEVELOP
- Prototype
- Test
DELIVER
- Final prototype
- Advertisement Pitch
14:30
15 Boat Trip
15:30
16 Closing day 2 Closing day 3 Closing day 4
16:30
17
17
17:30
18
18:30
19
19:30
20 Social Activity
Human Towers
(Castellers)
Networking Dinner
20:30
20
20:30
21
21:30

During this week programme we will apply an  innovation technique based on a “Design thinking” methodology.
This methodology has 4 phases 1) discover 2) define the problem to solve and 3) develop – 4) prototype solution:


desing-thinking4